Neuro Web Design: What Makes Them Click? - Susan Weinschenk Ph.D. - Bog

*New Kindle Version Now Available* We have redone the Kindle version in full reflowable format that should now work flawlessly on Kindle. WHY DO PEOPLE DECIDE TO BUY A PRODUCT? Trust the information you provide? Take action at your web site? Neuro Web Design applies the research on motivation, decision making and neuroscience to design. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design products that encourage people to click. ...