Strategies In Emerging Markets - Michael Wendelboe Hansen - E-Bog

The authors present seven case studies of large Danish investments in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants. The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets. Fil størrelse: 4500 KB ...